For almost a hundred years marketing has been based on the idea of interruption. If you wanted to listen to your favorite radio show or watch the evening news, then you would have no choice but to have this experience interrupted by advertisements. The idea was that interrupt enough people and you would reach that portion of people who might be interested in your businesses products.

However this idea of interruption no longer works. In a world of YouTube, TV on demand, Blogs and Twitter, the consumer is now in control. If they don’t want to listen to your advertising message then they are not going to hear it. These days we need draw viewer’s attention to us willingly. We do this by following the principles of eMarketing.

In essence eMarketing is any form of marketing that is conducted over the internet. However there are specific processes that you can use to first draw customers in using magnetic content, then by offering free, valuable information have those customers voluntarily provide their contact details so that you are able to build a relationship with them. Once this relationship is formed, then you will be able to market your products and services to them.

If traditional marketing was like using a machine gun, then eMarketing is like using a sniper rifle. Instead of targeting a huge number of people and converting a small number of them, with eMarketing you are attracting only those customers which are actually interested in the kinds of products or services that you offer. The Return on Investment on this type of marketing is thus commensurately higher.

While some businesses have panicked with the near collapse of the effectiveness of TV, radio and yellow page advertising, those businesses that have adapted to the new paradigm have thrived. eMarketing allows you to produce sales even if you are on a very limited budget and so it has become the favored medium of upstarts and the creative business person. If you want to have a business that will succeed in this new world then understanding and applying the principles of eMarkeing is essential.